MRM//McCANN brought me in to develop a co-branded digital experience between the U.S. Army and the upcoming film Independence Day Resurgence. I had to come up with ideas of digital experiences that would excite the client and eventually the end-user.
Initial concepting and design:
Each mission is challenging but relatively quick. They’re designed to relate to the film as well as have a clear tie-back to actual positions held within the U.S. Army.
Once a mission is completed users will grow in rank and unlock exclusive content.
Social tie in: